Eight Hours of Luxury Every Night
While consumers are increasingly looking for a luxury experience in all aspects of their lives, they haven’t forgotten the importance of value either. People are discovering the joys of wearing fine fabrics, eating artisan bread and relaxing with a massage. These little luxuries make life more pleasant and offer a reward for a day of hard work. But to reward yourself every day, look to one of the most important aspects of overall well-being: a good night’s sleep.
A high-quality mattress is an important part of treating yourself well. Many would argue that it’s almost impossible to put a price on a good night’s sleep. In fact, it can become one of the most important things you do for yourself. A good night’s sleep leads to a more productive, refreshed morning. But when shopping for a mattress, consumers are increasingly looking for more than just a comfortable surface. They’re interested in the total package -- quality, style, materials and service.
As many hotel chains began to promote their mattresses for guests, people have been trying to replicate that experience of luxury and pampering in their own homes and are willing to spend more to achieve it, because they believe that sleep is an essential part of their quality of life.
According to the Better Sleep Council, 93 percent of the people they surveyed agree that "a good mattress will help me sleep," and 85 percent agree that "sleeping on a poor quality mattress is bad for your health." A high-quality mattress brings the benefits of better health together with the feeling of luxury in a way that consumers can enjoy each night.
The Four Seasons Collection from Spring Air represents the best of comfort and quality. "Four Seasons represents a new concept in luxury bedding," says Jim Nation, Spring Air president and CEO. "Through our research we identified the new luxury consumers and discovered exactly what they wanted. Then we created a mattress that met and exceeded their expectations."
The collection features the rare natural latex, either as a solid latex core, or with individually encased coil innersprings. Derived from the sap of the tropical rubber tree, the latex is transformed using the environmentally friendly Talalay process, and is available from only one fabricator in the Western Hemisphere.
Crafted with the finest materials and quilt patterns, the Four Seasons Collection features Spring Air’s Foam Encased Wireless Edge and NeverTurn Advantage, and will be available in stores in 2005.
For more information, or to find a dealer near you, visit www.springair.com.
Courtesy ARA Content
